Hello, I’m Sofi!

a graphic designer based in Toronto with a big appetite for creativity.

Since I love food (and clever metaphors), I like to think of design the same way: it starts with thoughtful ingredients, gets whisked to life with creativity, and is finished off with a little zest to make it unforgettable.

Feel free to explore The Main Courses, get things Whisked to Life, and experience The Zest. My pantry’s open, and there’s plenty to taste.

Meet the chef

What’s in My Basket is where you’ll find a little more about me, my background and the ingredients that make up my design approach.

From branding roots planted in Mexico to projects that have bloomed across Canada and the U.S., this is a peek into the experience, values, and personality I bring to every plate… I mean, project.

My Pantry

A curated collection of my most flavorful work.

Here, you’ll find branding projects I’ve crafted over the past 10 years, blending strategy, storytelling, and design for clients across Mexico, Canada, and the U.S. Each piece on these shelves has been thoughtfully selected and seasoned with purpose.

Take a peek inside, there’s plenty to snack on.